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The Importance of SEO

SEO (Search Engine Optimisation) is one of the most important things to consider when getting your website built. It makes your site user-friendly, easy to navigate and quick to find in search engine results.

One client which has asked us to really focus on her SEO is Leanne Perilly. Leanne is a makeup artist from Essex with over 13 years of experience in her field, and not only offers makeup services but also provides masterclasses, courses and lessons.

Our team at BWS have been working hard to ensure that Leanne’s site is optimised as efficiently as possible. One of the ways that we do this is by compressing images. As Leanne’s site is quite large, she had over 500 images on her site which needed compressing. Compressed images help to speed up the loading time of your site, which consequently makes it easier to visit and index.

Another way that we improve SEO is by adding alt text to images. Alternative text helps a search engine to understand what an image is about and is the text that shows if an image cannot be displayed properly. This not only helps search engines to index an image properly, but is useful for visually impaired users using screen readers to understand the image.

SEO is something that takes a lot of intricate, behind-the-scenes work but is incredibly important and essential to the running of a website. Here at Billericay Web Services, SEO is always top on our list of priorities when designing and building websites.

To view Leanne’s work, visit her website and social media: